Atari
Relaunching a gaming legend for the modern era.
THE CLIENT
AREAS
Atari is one of the most iconic names in gaming, the brand that helped launch the video game industry, now building for a new generation of players.
CHALLENGE
Atari's legendary brand was spread thin across eight disconnected websites, each run separately. The job was big: unify them and build an ecommerce arm where none existed, without losing what makes Atari, Atari.
PROCESS
We started with the technical foundation of Atari's online presence. We integrated a 3PL API to sort out the logistics, and added product bundles to lift Average Order Value (AOV). To improve Conversion Rate (CVR), we gave Atari the tools to quickly build their own landing pages.
SOLUTION
The result is one agile Shopify setup that unified Atari's sites and gave the brand a real ecommerce platform for the first time. It made operations simpler and turned Atari.com into a proper home for the brand, ready for a new generation of players. We took Atari from a scattered set of sites to a single, coherent one, while keeping the brand's history intact.
