Shopify Management & Optimization Services
Fractional Ecommerce Strategy & Operations
Scalable, systematic growth for your Ecomm operation through integrated management and a data driven conversion rate optimization practice layered in.
We don’t believe in guesswork. Our approach connects the dots between your customers, experiences, systems, and data to create predictable, self-funding revenue growth.
Whether you’re looking to boost your conversion rate, streamline operations, or build & implement a comprehensive iterative growth strategy, we deliver both strategic planning & day-to-day operations services to add turbo thrusters to your eComm operation.
- Systems first, solutions second
- We build repeatable systems rather than one-off fixes, ensuring improvements solve entire classes of problems.
- Data that drives Decisions
- We focus on metrics that actually drive decisions, ensuring every change is measurable and impactful.
- Growth that funds itself
- Each project is prioritized by ROI potential, creating a self-reinforcing flywheel where early wins pay the way for future improvements.
- Build a seamless customer-brand ecosystem
- We align customers, experiences, systems, and data to create frictionless paths to purchase.
- Test, learn, iterate, scale
- We collaborate on tests that we believe will help us move toward our goal, implement & observe, iterate, and scale our tests in a risk-balanced approach that generates positive ROI over time.
Our Comprehensive Service Approach
We tailor our solution to your specific needs, delivering both operational excellence and strategic growth.
Kickoff + Strategy
We begin by understanding your current state, your business objectives, and identifying the highest-impact opportunities.
This phase includes:
- Mapping your customer journey
- Establishing baselines to measure our impact
- Analyzing conversion barriers
- Collecting quick wins
Key Deliverables:
- Comprehensive analytics audit
- Customer journey mapping
- ROI-prioritized opportunity roadmap
- Conversion funnel analysis
- Mobile experience assessment
Systems Implementation & Revenue Generation
We implement high-ROI improvements designed to lift conversion rates, reduce abandonment, and drive immediate revenue growth. THi sis our “crawl” phase in our crawl-walk-run methodology.
Quick wins are intended to generate measurable results while funding future initiatives. More important than the individual wins themselves is establishing the way we work and make decisions. Establishing good habits for sustainable success.
Key Deliverables:
- 3-5 high impact improvements
- Conversion rate enhancements
- Strategic testing framework established
- Bi-weekly performance reporting
- ROI analysis & recommendations
Conversion Rate Optimization
We use strategy, tools, and behavioural data to increase your Shopify store’s ability to convert. Every sprint is an opportunity to improve: from testing new calls-to-action to reducing abandonment and optimizing product discovery.
Our team brings a performance-first mindset to every update.
- Exit-intent modals
- Urgency & scarcity modules
- Social proof features (reviews, ratings, UGC)
- Interactive content like quizzes & visualizers
- A/B tests for CTAs & layouts
- Abandonment recovery flows
Systematic Optimization
Once quick wins are implemented and frameworks are established, we move to ramp up the velocity by making systematic improvements across your entire customer experience through our framework. Our proven methodology includes A/B testing programs, segmentation strategies, merchandising reviews, and continuous monitoring & performance analysis.
Our systems-first approach ensures we’re solving classes of problems not just isolated symptoms.
- A/B testing program implementation
- Email marketing flow optimizations
- Customer segmentation strategy & implementation
- Merchandising & Product discovery enhancements
- Personalization implementation
Strategic Growth & Operational Excellence
The final phase focuses on long-term scalability - aligning your team, tools, and tactics for growth. From operational audits to loyalty programs & POS integrations, we build systems that support sustainable growth.
This phase includes building out a roadmap tailored to your business priorities, with an eye toward repeatability and operational efficiency.
- Cross-functional workflow optimization
- Product data modelling & clean up
- Retention program development
- Strategic roadmap for future initiatives
- Operations manual & systems documentation for internal team members
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